Digital Out-Of-Home

out of home

One of the tools used for street domination is digital screens. It is one of the more traditional and well-known formats used in outdoor advertising. At Paper Trails Europe, digital screens can be used independently or in combination with other street marketing formats. These screens are strategically placed in high-traffic cities worldwide, ensuring that your campaign reaches your target audience, whether it’s at a bus stop, train station, during their morning walk, or in a shop window.

Captivate your audience and

Harness the Power of Digital Out-of-Home

The digital nature of this format allows for a highly customizable marketing campaign. Using Programatic buying can increase the flexibility and effectiveness a digital campaign even further, whether your goal is to reach people at a specific station in the morning or to be visible in a particular area only on weekends, these options are all possible and can be adjusted during the campaign.

The extensive options of digital screens offer a variety of creative specifications. In addition to static artwork commonly used in guerrilla campaigns, video and interactive creatives are also possible. These interactive creatives allow for features like countdowns or live updated figures, making them perfect for announcing events.

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the ins and outs of digital out of home campaigns

Digital out-of-home is a relatively new and unique way of getting your brand out onto the streets. By allowing animations and movement in your ads it adds another dimension, making it a perfect way to get a more complex message across or make bold visual statements. Paper Trails has an extensive network world wide to help select the best digital screens for your campaign. Additionally we have the option to use programmatic buying of digital out-of-home for highly targeted campaigns.

With vibrant visuals and interactive elements, DOOH captivates attention and leaves a lasting impression, ensuring brand messages resonate with viewers. Most digital campaign options allow targeting based on specifc dates, times and locations making it very easy to reach a specific audience. In some cases we can even go further and target on things like the weather conditions or use dynamic content.

Paper Trails excels in digital out-of-home (DOOH) advertising with our extensive network and programmatic capabilities. Whether collaborating directly with local publishers or setting up campaigns independently, we ensure targeted and effective placements in high-traffic urban areas. With our versatile approach, we deliver impactful and cost-effective DOOH solutions tailored to our clients’ needs.

EUROPE AND BEYOND

WORLDWIDE DIGITAL OUT-OF-HOME

Our out-of-home marketing services lead throughout Europe and beyond, taking over the streetscapes in countries including the USA, United Kingdom, Germany, The Netherlands, Belgium, Spain, Portugal, Poland, Scandinavia, Switzerland, and Italy.

Planning a multi-country campaign? Prepare to navigate a maze of diverse regulations and processes. Don’t worry, this is what we do every day. We only work with the most trusted and skilled teams around.

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