Wild projection

guerilla

When the sun goes down, cities light up with colorful lights and signs. It’s a great time for wild beaming and video mapping to transform the night. Wild Projection is an amazing way to capture attention. It creates a big impact, involves your brand, and offers a unique experience for marketing. It’s sure to get lots of views, make an impact, and be shared on social media!

Illuminate the Urban Jungle

Discover the Art of Guerrilla Video Projections

Beamer projections and video mapping are modern digital ways of doing guerrilla marketing quickly. We do this at a few places per night for big beaming, and at one or two buildings for video mapping. We also have a more affordable option: manual street-level beaming. This is for places where cars can’t go, or when you want to connect with a crowd. We can project on sidewalks, roads, walls, tunnels, signs, or boards. If you want a plan that fits what you’re aiming for with your campaign, reach out to us. We love taking on challenges!

Discover

The Ins and outs of wild projections

Wild projections, or guerrilla video projections, use high-powered projectors to display dynamic visuals on urban surfaces like buildings and streets. This innovative advertising method transforms cityscapes into engaging visual experiences, capturing the attention of passersby in ways traditional ads cannot.

Advanced projection equipment and software ensure bright, high-quality displays that can be seen even in ambient light. Projection mapping tailors visuals to the contours of surfaces, creating captivating large-scale images and videos. This form of urban marketing offers brands a flexible, interactive way to engage audiences and create memorable advertising campaigns.

Wild projections offer numerous benefits for advertisers looking to stand out in urban environments. One key advantage is their ability to capture attention in busy, crowded areas. The dynamic and large-scale nature of projections naturally draws the eye, making it easier for brands to get noticed. Unlike static billboards, wild projections can display moving images and videos, providing a more engaging and memorable experience for viewers. This heightened engagement can lead to increased brand awareness and recall.

Another significant benefit of wild projections is their flexibility and adaptability. Advertisers can quickly update the content to reflect real-time events, promotions, or messages, allowing for timely and relevant advertising. Additionally, the use of projection mapping enables precise control over the visuals, ensuring they perfectly fit the projection surface and enhance the overall impact. This adaptability not only maximizes the visual appeal but also allows for interactive elements, further boosting audience interaction and engagement.

We excel in executing guerrilla marketing campaigns that make a lasting impact. Our expertise in innovative advertising strategies and advanced projection technology enables us to create visually stunning and highly engaging wild projection campaigns that captivate urban audiences. We pride ourselves on our ability to tailor content to specific locations and events, ensuring maximum relevance and impact. Our agile approach allows us to quickly update and adapt campaigns in real-time, keeping your message fresh and timely. Partnering with Paper Trails means collaborating with a team that combines creativity, technical proficiency, and a keen understanding of urban spaces to maximize your advertising effectiveness.

EUROPE AND BEYOND

WORLDWIDE WILD PROJECTIONS

Our guerilla marketing services lead throughout Europe and beyond, taking over the streetscapes in countries including the USA, United Kingdom, Germany, The Netherlands, Belgium, Spain, Portugal, Poland, Scandinavia, Switzerland, and Italy.

Planning a multi-country campaign? Prepare to navigate a maze of diverse regulations and processes. Don’t worry, this is what we do every day. We only work with the most trusted and skilled teams around.